as An award-winning communications professional,
i partner with organizations of all sizes to offer
full-service
strategic marketing, communications, operations,
advocacy, and
awareness services.
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My most popular service.
I serve as a copywriter and editor for organizations of all sizes.
I’ve worked on magazines, articles, brochures, fact sheets, toolkits, tutorials, bios, blog posts, webpages, handbooks, playbooks, training materials, and more.
Sure, AI can write your copy in less than 5 seconds, but you still need a human behind those words. I can originate copy, edit AI-derived copy, use AI to create copy, edit your copy, and put your copy where it needs to go.
I’m also an SEO copywriter and specialize in writing for the web.
I have served as Editor in Chief for several magazines, and I also work with select authors needing line editing and copy editing services for their books.
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I LOVE campaigns. Campaigns are strategic projects where a goal, objective, tactics, and evaluation plan are established. The audience is also identified. I’ve created campaigns for a variety of reasons: to launch a project or service, public health awareness, nonprofit fundraising, to make a big announcement, and more.
Typically campaigns are phased projects involving pre-launch, launch, duration of campaign, and post-launch.
I can help you dream up, create, execute, and evaluate a campaign.
Campaign deliverables usually include a comprehensive plan, audience identification, timeline, budget, graphic design, social posts, email plan and language, toolkit, promotions plan, evaluation, and more.
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Social media is today’s “yellow pages.” You need a presence.
I offer a helping hand to organizations looking for social media support. I can help manage accounts, create content, set up paid advertising, write team policies, and incorporate social media into a comprehensive communications plan. If influencer marketing is a strong tactic with you, I can also help design a campaign and reach out to interested ambassadors.
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You need a great website. A plan for email marketing. A social media presence. Business listings on Google. You may also want to consider paid online advertising. A blog. These days, people go online for everything.
The sky is the limit when it comes to online marketing options, and I can help you identify what you need and how to make it happen.
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You have a story, let’s get it out there. I’ve teamed up with clients as a PR strategist and publicist. I can help you craft your messaging, compile a press kit, and come up with a plan to pitch your story. I’ve successfully placed stories in print, TV, and podcasts, and I’ve helped walk organizations through crisis communications plans.
I offer limited media pitching services, and most of my contacts are concentrated to health and faith outlets.
However, I collaborate with a variety of PR professionals and can help you find the right fit if you’re looking for PR support.
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I have spent over 15 years working alongside patient advocacy organizations and industry partners, and I can help create campaigns, programs, posts, and educational projects that offer plain-language, easy-to-understand explanations of complicated topics (hello biomarkers and clinical trials!).
I can also help produce webinars with expert and advocate speakers.
Maybe you need a consultant to help you identify a patient speaker, ad board participants, and advocates to engage in your non-clinical research.
Engaging patients is essential to great healthcare, and informed advocates know knowledge is power. If you’re trying to reach patients from a corporate or industry perspective, I can help.
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Sometimes you simply need someone to herd the cats and keep track of the details. (I’m looking at you ADHDers… I’ve got some beloved neuro-spicy family members so I get it!).
I thrive in the world of calendar events, event agendas, status sheets, timelines, and project tracking. I am known for delivering on-time work that’s excellent and communicating deadlines and next steps.
I am incredibly organized and driven by details. If you need someone to help manage multiple moving parts and communicate where you stand, please get in touch.
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A few of my prior roles have included Chief Operating Officer and VP, and I bring executive-level fractional operations support to nonprofits needing infrastructure.
I can help with everything from setting up and untangling web and email issues, identifying online tools like CRMs and databases, and looking at how an organization’s programs, staffing, and activities line up to its strategic plan and “north star” goal.
Services offered through strategic partnerships
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One of my favorite projects was helping a longstanding rescue mission in Kansas City change their name, get a new logo, and create a plan to announce the change to both the staff and the community.
I can help your team navigate the strategic pieces and steps of a new brand or a rebrand.
I collaborate with branding experts who can design your “look" (logo, icons, and brand guidelines). And trust me: I work with some incredibly talented people who will blow ChatGPT and Canva out of the water.
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I offer full-service marketing and communications services; however, I am not personally a graphic designer. But I work with several (crazy talented!) designers who are eager to collaborate on your needs.
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Many of my clients need digital marketing strategies, and websites inevitably come up. I have strategic partners who can help design and build a new website for you. I also have a strategic partner who offers very competitive hosting rates.
I can help with the copy.
Websites aren’t one-size-fits-all (nor one budget fits all), however I’ve worked with many groups and freelancers who can meet any budget.
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Need a golf tournament? Fundraising banquet? Book launch party? I’ve planned a variety of marketing events and can help you think through the pieces and details. I also partner with incredible people who can help design, run, (and clean up!) your event.
*This service is focused on marketing events (sorry - no weddings or birthday parties).
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Gen Z may say it’s old school, but there’s still a place for paid advertising.
Comprehensive comms campaigns should consider the role of print, radio, tv, direct mail, outdoor, and other ads.
I can help you strategize, and if we need media buyers, I’ll bring in the pros.
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“Everyone has a podcast these days”… but do YOU!? Podcasting is a strong strategy to consider depending on who you’re trying to reach. Same with video - it’s everywhere and a useful tool in your marketing toolbox.
I have strategic partners who offer podcast production and video production should you need those services.
WHO I’VE TEAMED UP WITH